Stock Spirits Group announced today the launch of a new marketing communication policy, a positive initiative set to unify and elevate its marketing practices across all operating markets. The policy underscores the Group’s commitment to promoting responsible alcohol consumption and respecting consumer choice as well as aligning to its broader sustainability strategy.

Following a successful initial launch of Żołądkowa de Luxe in April 2024 in Germany, the Group is unveiling a bold new advertising campaign celebrating the brand’s craftsmanship and authenticity. ‘The Honest Vodka’ campaign is designed to resonate with German consumers who value high-quality products, with transparency and brand sincerity.

this story starts in 1884, just as Europe is undergoing the first major industrial revolution, and it continues today, having lived through major wars, economic crises, and a re-shaping of Europe’s geo-political landscape. This year, Stock Spirits celebrates its 140th birthday – a business success story and a celebration of the life and achievements of Lionello Stock, the company’s founder.

Funds from father and a friend with a shared vision. Does it sound like the story of a modern-day start-up? Perhaps, but this story and company started in 1884 and, by the 1920s, had evolved to become one of the biggest companies of its kind in Europe. This is the 140-year story of Stock Spirits, a company whose more than 70 brands are sold in over 50 countries around the world.

Stock Spirits Group has been awarded the Gold Medal by business ESG assessment provider EcoVadis. The award places the Group among the top 5% of the world’s highest rated companies and among the top 3% in the spirits industry in terms of sustainability.

Sierra, the iconic tequila brand known for its vibrant personality and authentic Mexican heritage, is proud to announce the launch of its new brand identity. This rebranding effort reflects Sierra’s commitment to transforming ordinary moments into unforgettable celebrations and captures the essence of its playful, proud, and spontaneous spirit.

Stock Spirits, Sierra’s brand owner, is unveiling the latest product innovation in its 100% agave portfolio: Sierra Antiguo Reposado.

Stock Spirits Group will close its Baltic Distillery ethanol plant in Dettmannsdorf, near Rostock, Germany by the end of 2024. This strategic decision of the Group results from Stock Spirits Group’s focus on sustainability and Baltic Distillery’s lack of price competitiveness in the spirit market.